When it comes to selling your Key West home, we’ve got you covered.
Thinking of selling your house? We help a lot of Key West home owners sell their houses.
Read on to find out our best advice and what’s involved in selling your house
for top dollar.
What’s My Home Worth?
Step #1 – Is it a good time to sell?
Time of year – Real estate in Key West is seasonal,
with Summer historically being the slowest months.
Current competition – At any given time, there are
only so many Buyers looking for a new home or investment property.
If those Buyers have a big selection of houses to look at,
it is safe to expect to have fewer showings and fewer offers
which will generally result in a lower price.
Current market conditions – Interest rates and consumer
confidence affect prices, and while the Key West market remains
low on inventory now is a good time to sell. There are people
looking for investment property for vacation rentals as well
as long term rentals. There has been a break even point as
well as some appreciation on properties that are being sold
now. This doesn’t pertain to the properties bought around
2006 when the market was at its highest point. We are however
seeing an increase in prices.
The foreclosure inventory is not as high as it was. The sale of foreclosures were driving
the values down. There have been auctions on these properties
after the banks take possession that is bringing the values
back up. As the values come back up this helps with the values
for appraisals. The appraisals comps are better making your
We have seen sellers ride the market down so now it is your turn to ride the market up
and take advantage of pricing your property at the perfect
price to sell quickly.
Step #2 – Stage and Clean
When preparing your house for sale, keep these 3 goals in mind:
Declutter - maximize the space you have and allow
potential Buyers to imagine living in your home. Remove personal
items, extra armoires and anything that could distract potential
Buyers. Let the potential buyers see the home, not your stuff.
Staging - Make sure every room is staged for optimal
viewing. A good REALTOR® will spend time identifying your
house’s target Buyer and will guide you to stage your home
to reflect how they would want to live in it.
Clean, clean and clean again! The cleaner your house
is, the faster it will sell. Buyers will look inside your
closets, your kitchen cupboards and your bathroom vanity.
Curb Appeal – How your home looks from the outside
will set the tone for how a Buyer feels about your home.
Step #3 – Price It Right
Pricing a house in Key West is both a science and an art. Your REALTOR® will discuss with
you the pros and cons of pricing for a bidding war, pricing with
the intent to negotiate, and pricing at market value.
Step #4 – Marketing
A comprehensive marketing campaign for your house should include both traditional and
Real estate marketing should include:
Photography – Most Buyers will see your home for
the first time online, and if the photos don’t capture their
attention, they’ll move on to the next house and be lost to
you forever. We strongly recommend professional photos. We
have a vendor we use that charges a very reasonable price.
For Sale Signs – Buyers often cruise their target
neighborhoods in search of their perfect house, so a For Sale
sign on the lawn is always recommended.
Open Houses – Depending on your neighborhood and
how well the open house has been promoted, you can expect
anywhere from 5 to 100 or more people to attend. Great agents
will be able to spot the serious and motivated Buyers and
will make selling your home their only priority.
Online Marketing - With 92% of Buyers starting their
search on the web, being found online is critical! Make sure
you’re working with a real estate agent who knows how to use
other websites to your and your house’s advantage.
Email Marketing/Social Media – Top REALTORS® promote
their listings to other agents via email and have a network
of potential Buyers they can reach via Facebook, Twitter,
Instagram and email.
Print Marketing – Most agents will print feature
sheets for your home so that the potential Buyers who see
it will have a takeaway of information and photos. Depending
on your REALTOR® and your ideal Buyer, your home might also
be promoted with postcards or in real estate magazines.
Step #5 – Showings
When Buyers make an appointment to see your house, keep the following in mind:
- Leave your house! Buyers are usually very distracted walking around when the home owner is present.
- Be flexible with showing times.
- Not everyone will love your dog as much as you do it is best to
take them for a walk or board them.
- Consider temporarily moving out of your home while it is for sale.
- Cleanliness matters! The house must be clean every day that it
is on the market.
Step #6 – Offers
While your agent will take you through what to expect come offer time.
- A financing condition
- A home inspection condition
- Multiple offers
Step #7 – Closing
Make sure to:
- Inform the utility companies of your impending move
- Inform the county so that you do not continue to pay property tax
- Cancel your home insurance
- A day or two before closing day, you will need to visit your lawyer
and sign a lot of paperwork.
- Still have questions about selling your Key West home? Please
contact us through the form on the right side of the page
or give us a call today!
Buyer Resources, Information and Vendors
Attorney and Title Companies
Local Contractors, Vendors, Service Providers
HAMMERHEAD TERMITE CONTROL
- 30385 Quail Roost Trail
- Big Pine Key, FL 33040
Pool Cleaning Services
THE POOL MAN OF KEY WEST
- 5615 3rd Ave
- Key West, FL 33040