Today we are talking about how to market your long term rental. There is a big misconception among people that marketing your property on Craigslist is a good idea. People like Craigslist because it’s free to place an ad on that site, but there are so many scams that we see every day on that site. People will take your property details and advertise it as their own on Craigslist. This creates a lot of problems for you, so we always advise people to avoid Craigslist. There are better ways to get your property listing out there. We have the manpower to watch the regular sites so we know if your property has been used for inappropriate purposes. We also take the time and have the resources to market your property on websites that are a lot more reputable. Our property management system is Appfolio, which is a great system that’s very user friendly for our property owners and tenants. We use that system to market your property. It branches out to a lot of legitimate sites that are specifically used for rental properties only. Outside of Appfolio, we use a number of other marketing strategies. We advertise in the Key West Citizen and we work with doctors and visiting nurses here who come down for six months or a year. We send information about your property to all county and city offices because there is always someone in the sheriff’s office or the fire department who is looking for a place to rent or knows someone who is looking for a place to rent. We ensure there is a lot of broad advertising for your rental unit. It’s a lot easier for a professional company to do this than it would be for you to do yourself. We get your place marketed professionally so people can see it and love it and want to rent it. This is a lot more effective than putting it on Craigslist, and risking the possibility that someone could steal your pictures and try to rent the property out as their own. Get help from a property management company when you need to market your property. Not only will you have better results faster, you’ll also get peace of mind. If you have any questions about how we market your property, please contact us at Key West Residential Property Management.
